Naterra, AlterNativa3’s new project

AlterNativa3 is launching its new project, Naterra, to open up the fair trade market to northern countries. It has been five years since the World Fair Trade Organization Assembly made the decision to address this goal, a need that was further emphasized in light of the pandemic.

• This project aims to revitalize the rural economy of social agroecological cooperatives, promote the sustainability of traditional agricultural practices, and reverse emigration and depopulation in rural areas.
• The distribution of products is focused on Catalonia, the rest of the country, and, especially, the international arena.

In addition to this, due to some recent scandals,
consumers in central Europe are increasingly opting for products elaborated by following the local fair trade values and respecting human and labor rights.

Given this combination of factors, AlterNativa3, a cooperative based in Terrassa and founded in 1992, decided to join forces with Bionsan. The latter, also a cooperative, brings its 35 years of experience in the production and marketing of local ecological products to the project.

Products made in Catalonia for national and international distribution

This project combines AlterNativa3’s extensive experience in international marketing of fair trade organic products with Bionsan’s expertise in local production. It also leverages their relationships with various agroecological producers in the region.

The result is a range of products—including oils, olives, and fermented goods—produced in Catalonia with local fair trade values. These products are distributed throughout Catalonia, the rest of Spain, and internationally.

This approach promotes agricultural production that respects labor, social, and environmental rights at every stage. It also helps revitalize the economy of small producer groups and works to reverse rural emigration.

All the details about Naterra’s domestic fair trade products are available on their new website.